The Joyous New Trend: Starting the Holiday Season Early

holdiday cookies, Christmas cards, gift bags and a Christmas ornament are shown in preparation for the holiday season

In homes across the world, something magical has been happening in recent years — twinkling lights appear a little sooner, familiar melodies drift through stores before Thanksgiving, and families begin their decorating, baking, and planning long before December arrives. The holiday season, once confined to the final month of the year, now seems to stretch across much of autumn.

What began as a few early decorators hanging lights before Thanksgiving has grown into a full-fledged cultural trend. Many people are embracing an extended holiday season, and for good reason. Starting early has proven to bring less stress, more joy, better organization, and even better bargains.

The earlier start allows families to slow down and savor the most meaningful parts of the holidays including the togetherness, the traditions, and the simple beauty of time spent with loved ones. It transforms the season from a rushed sprint into a relaxed, peaceful celebration that lasts longer and feels deeper.


A New Holiday Rhythm

For generations, the rhythm of the holiday season followed a familiar pattern. Thanksgiving marked the start of festive activity, and the weeks that followed became a whirlwind of shopping, decorating, and preparation before the grand finale of Christmas or the year-end holidays.

But as lifestyles changed, so did the timing of those celebrations. In today’s fast-paced world where schedules are full and responsibilities never seem to pause, many people have realized that waiting until late November to begin planning leaves too little time for enjoyment. The modern approach? Start early.

From putting up lights in mid-November to shopping for gifts as early as October, more and more households are choosing to stretch the holiday season across several weeks. It’s not about rushing through fall. Celebrating early is all about savoring the joy longer.

Retailers, travel planners, and even communities have adapted to meet this growing enthusiasm. Town squares glow with lights before Thanksgiving, holiday parades start earlier, and streaming platforms release seasonal movies as soon as the first autumn leaves fall.

The change reflects a collective desire for more time and more moments to relax, to reconnect, and to find happiness in the traditions that make the holidays special.


The Psychological Benefit of Starting Early

Psychologists have long noted that decorating and planning early can lift spirits. Studies suggest that festive decorations evoke strong feelings of nostalgia, comfort, and joy. These emotions are tied to fond childhood memories and the reassurance of familiar traditions.

When holiday lights go up earlier, they act as small beacons of happiness. The warm glow reminds people of togetherness and generosity, helping to combat seasonal stress and early winter blues.

In a world often marked by uncertainty and fast-moving change, this early celebration offers something grounding. The joy of the holiday season gives us a reason to slow down, to look forward, and to find comfort in continuity.

Dr. Steve McKeown, a British psychoanalyst quoted in several studies on the subject, explained it simply: “Putting up Christmas decorations early extends the excitement of the holidays and can reconnect people with the magic of their childhood.”

That reconnection is powerful. It’s why families who decorate early often report feeling happier, calmer, and more energized throughout the season.


More Time, Less Stress

One of the greatest advantages of beginning the holidays early is the gift of time.

In past decades, the weeks between Thanksgiving and Christmas were crammed with activities like shopping, card writing, parties, travel planning, cooking, and decorating. The unfortunate result? A sense of pressure rather than peace.

Now, by starting earlier, families can spread those tasks across a longer period. Shopping lists can be completed gradually, decorations can be enjoyed for longer, and social plans can be arranged with more flexibility.

The impact is tangible. Early planners often find themselves:

  • Avoiding last-minute crowds at malls and shipping delays online.

  • Securing better deals by shopping strategically across multiple sales events.

  • Having weekends free for relaxation and family activities instead of errands.

  • Enjoying calmer celebrations, with more time to focus on meaning rather than logistics.

In short, early preparation turns the holiday season from a sprint into a stroll. For many of us that makes all the difference.

When the rush subsides, joy has room to expand. Families can focus on creating memories instead of managing chaos.


The Rise of Early Bargain Hunting

Retailers have played a major role in the earlier start to the season. Over the last decade, the shopping calendar has shifted significantly.

Once, Black Friday was the unofficial kickoff to holiday spending. Today, sales begin weeks in advance, with “Early Access” events appearing as soon as late October. Meanwhile, Cyber Monday and Small Business Saturday have evolved into week-long or even month-long promotions.

Between now and Thanksgiving 2025 you can even save when  you name a star!  Use code Early25 to save $25 on every star you name!* There’s no limit to the number of stars you can name. Does not include the Digital Star Kit. May not be combined with other offers.

This transformation benefits shoppers. Early bargain hunting allows consumers to stretch their budgets, compare prices, and plan gifts thoughtfully — without impulse or panic.

By starting early, shoppers can take advantage of:

  • Pre-holiday sales that rival traditional Black Friday deals.

  • Inventory variety, ensuring popular gifts don’t sell out.

  • Reduced shipping costs, since there’s no need for expedited delivery.

  • Less financial strain, by spreading purchases across multiple pay periods.

The result is smarter, calmer, and more enjoyable shopping. What once felt like a race now feels like a rewarding experience. A wonderful time that makes the holidays more affordable and less stressful for everyone.


The Long Holiday Experience

Beyond logistics, starting early allows for a longer emotional experience filled with tradition, creativity, and joy.

When the holidays stretch across several weeks, there’s time to savor every moment: the scent of pine, the sparkle of lights, the sound of favorite songs. Instead of trying to fit all the magic into a few short days, families can enjoy a gradual buildup that mirrors the anticipation of childhood.

For many, this extended season also encourages mindful celebration. With more time to reflect, people find meaning in small rituals like an evening spent baking cookies, writing cards, wrapping gifts, or watching the first snowfall.

The longer season also supports community connection. Many neighborhoods often begin decorating at the same time, creating a collective sense of joy. Sometimes local businesses join in with light displays, festivals, and early markets.

In this way, the early holiday trend isn’t just about individual households. The season celebrates a rekindling of community connection and a shared spirit of togetherness.


Travel, Family, and Togetherness

For families separated by distance, the expanded holiday window has another benefit: flexibility.

Traveling in December has traditionally been challenging due to high airfare, crowded airports, and unpredictable weather. Now, many families plan gatherings earlier, avoiding peak travel stress.

Some choose to celebrate Thanksgiving and Christmas together in a single extended trip, while others schedule smaller get-togethers throughout the early season. The change allows for more quality time and less rushing between commitments.

In the workplace, early planners also benefit from smoother scheduling. Many employers report that employees who complete their shopping and planning early take time off more strategically, avoiding last-minute conflicts and enjoying better work-life balance.

For those balancing busy schedules, starting early transforms the holiday season into a calm, joyful progression rather than a countdown.


Decorating Early: A Growing Joy

One of the most visible signs of the early holiday trend is the explosion of decorations appearing weeks before December.

Social media platforms brim with photos of glowing Christmas trees in mid-November, garlands hung before Thanksgiving, and drive-through light displays opening earlier each year. Far from being seen as premature, this early decorating has become a celebrated expression of joy.

For many, decorating early provides comfort. These festive displays are a way to bring warmth and brightness into homes during the darker months. The cheerful ambiance lifts spirits and creates a sense of celebration that lingers.

It’s also an act of creativity and pride. Households invest time in crafting cohesive themes, from traditional red-and-gold color palettes to winter wonderlands inspired by snow-covered forests or celestial motifs that celebrate the stars above.

According to surveys by the American Home Furnishings Alliance, more than 60% of respondents now begin decorating before December 1st, indicating a sharp increase compared to just a decade ago.

The reason is simple: it feels good. As one respondent put it, “Why wait to be happy? The lights make everything better.”


Early Gift Planning and Meaningful Giving

Beginning the holidays early doesn’t just reduce stress — it often leads to more thoughtful, meaningful gift-giving.

When there’s time to reflect, people move away from last-minute impulse purchases and toward gifts with emotional value. They think about the story behind each gift and the associated connection, the sentiment, the shared memory.

That shift toward meaning has fueled the popularity of personalized and experience-based gifts. Rather than focusing solely on material items, many families choose gifts that represent love, remembrance, or shared adventure.

Dedicating a star to a loved one has become a cherished tradition for many holiday shoppers who start early. Since 1979, International Star Registry® has named more than three million stars for individuals around the world, recording each one in Your Place in the Cosmos®, the world’s only published and copyrighted catalog of named stars.

Such gifts hold timeless appeal. A named star can honor a family member, celebrate a milestone, or memorialize someone who has passed. It’s the kind of gesture that can’t be rushed but can be delivered quickly. This makes it a perfect example of why early planning brings deeper meaning to the season. Ordering early can also mean real savings! Save $25 on every star you name with code “Early25” before November 26, 2025*


Economic and Cultural Shifts Behind the Early Holiday Boom

The trend toward an earlier start isn’t just emotional, it’s also shaped by larger cultural and economic forces.

Retailers, recognizing that shoppers prefer to spread spending across several months, have adapted by releasing holiday collections sooner. Online marketplaces begin promoting “early holiday deals” in October, while streaming services release festive movies and soundtracks weeks before December.

Meanwhile, social media plays a major role. Platforms like Instagram and TikTok amplify seasonal excitement, inspiring users to share their decorating ideas, recipes, and gift guides earlier than ever. The collective enthusiasm creates a ripple effect. When one neighborhood hangs its lights, another follows.

This cultural acceleration isn’t purely commercial; it’s also about connection. In times of uncertainty, people gravitate toward traditions that bring comfort and predictability. Starting the holidays early becomes a way to reclaim joy and stability.


The Balance Between Seasons

Critics occasionally argue that starting the holidays too early diminishes the significance of each celebration. Yet for most, the opposite is true.

Those who begin early often report greater appreciation for both Thanksgiving and Christmas. By preparing in advance, they are able to fully immerse themselves in each moment without distraction.

For example, Thanksgiving can remain centered on gratitude and family because the shopping and decorating are already underway. When December arrives, the focus can shift effortlessly to celebration and reflection.

Instead of competing, the holidays flow naturally into one another. The gratitude of Thanksgiving, leading into generosity and reflection, and turning into extended holiday joy.


The Return of Holiday Traditions

An earlier start to the season also revives traditions that once felt lost in the rush. Families who begin early find time for the little rituals that define the season. Seasonal family time may include baking together, writing cards by hand, hosting movie nights, decorating the home, or visiting local tree-lighting ceremonies.

These moments might seem small, but they build connection. They remind families that holidays are not about perfection but presence.

With more time, people rediscover the joy of doing things slowly: listening to carols, wrapping gifts carefully, crafting homemade ornaments, and sitting by the fire without checking the clock.

It’s this slowing down, ironically achieved by starting earlier, that brings the true magic back into the season.


Communities Lighting Up Early

Across cities and towns, communities have embraced the earlier start with enthusiasm.

From Chicago’s Magnificent Mile Lights Festival to the Rockefeller Center tree lighting in New York City, major holiday events now often occur in late November or even earlier. Neighborhood associations organize light-up nights before Thanksgiving, encouraging residents to celebrate together.

Local businesses benefit too. Cafés serve peppermint mochas alongside pumpkin spice lattes, and boutique shops extend holiday markets through November. The earlier festivities boost local economies and bring people together in shared joy for an extended time, long before the year’s end.

For many, these early community celebrations serve as a signal: the season of light, giving, and gratitude has begun.


Holiday Music and the Feel-Good Effect

Few things mark the arrival of the holidays like music! For some, hearing those first notes of “It’s the Most Wonderful Time of the Year” before December feels like an instant mood lift.

Streaming data supports this. Music platforms report noticeable spikes in holiday playlist streaming starting as early as November 1st. Psychologists say it’s no coincidence because holiday music activates nostalgia centers in the brain, prompting warmth, relaxation, and happiness.

The early soundtrack of the season helps set the tone for calm anticipation rather than rushed excitement. Whether playing softly in the background of a cozy living room or filling stores with cheer, these melodies remind listeners of joyful times and shared moments.


The Importance of Light in the Early Season

As the days grow shorter, light takes on new meaning. From the glow of candles and Christmas trees to the shimmer of stars above, light becomes the universal symbol of hope and comfort.

This connection between light and emotion may be one reason early decorating feels so uplifting. When the first lights are strung across windows or lawns, they break the darkness of long evenings and create an atmosphere of joy.

In many ways, this echoes the same comfort found in naming a star — giving form to something eternal and luminous. According to StarRegistry.com, families often dedicate stars during the holiday season as symbols of remembrance, hope, and love. Each star represents a guiding light, just as twinkling decorations brighten homes across the world.

The earlier the season begins, the longer that glow can be enjoyed and the more meaning it can hold.


A Season That Lasts, Not Rushes

In an age of constant motion, beginning the holidays early is less about extending consumerism and more about restoring balance. It allows people to reclaim time for themselves and their loved ones.

Instead of racing from one task to the next, families can move at a gentler pace. This allows extra time for lingering over traditions, reflecting on blessings, and finding gratitude in small joys.

By December, those who started early often describe a profound difference: the season feels lighter, calmer, and fuller. The rush is gone, replaced by a rhythm that honors both joy and peace.

In this way, the early holiday trend isn’t simply a new habit. Instead,  it’s a cultural reset. It reminds everyone that celebration should not be confined to a few hurried days, but should instead unfold like starlight: bright, gentle, and lasting.


Looking Forward: The Future of the Early Holiday Season

If recent years are any indication, the early holiday trend is here to stay. Retail calendars now accommodate extended seasons, media outlets embrace early holiday content, and social feeds sparkle with decorations long before December.

But perhaps the most encouraging sign is how warmly people have embraced the change. Families report higher satisfaction with the holidays, fewer stress-related illnesses, and stronger emotional connections when they start early.

The trend reflects a deeper shift in cultural values. More often we are beginning to move away from urgency and toward presence, away from perfectionism and toward joy. It’s a collective reminder that happiness doesn’t have to wait for a date on the calendar.


Conclusion: A Season to Savor

The growing trend to begin the holiday season earlier is more than a modern convenience, it’s a movement toward mindfulness, connection, and joy.

By giving themselves permission to start early, families reclaim time once lost to stress and rediscover the simple pleasures that define the holidays. They shop at their own pace, decorate with intention, and enjoy their homes for longer.

Communities shine brighter, traditions feel richer, and the spirit of generosity stretches further. Whether it’s the glow of the first lights in November or the joy of naming a star for someone special, early celebration reminds people that light and love deserve as much time as possible to shine.

In a world that often feels hurried, the choice to start early is an act of peace. It’s a decision to savor rather than rush. It turns the holidays back into what they were always meant to be: a season of gratitude, wonder, and warmth that shines as brightly as the stars above.


About International Star Registry®

Since 1979, International Star Registry® has named over 3 million stars worldwide, giving families and loved ones a way to celebrate life’s most meaningful moments. Each star is recorded in Your Place in the Cosmos®, the world’s only published and copyrighted catalog of named stars!

For a timeless and personal holiday gift, visit www.StarRegistry.com to dedicate a star in honor of someone special and make this extended holiday season shine even brighter.

* code Early25 good for $25 off any star kit. Does not include the digital star package. Expires November 26, 2025. May not be combined with other offers

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