Jack in the Box: Jackboxicus Major by David&Goliath

Published: May, 2018     Author: TheDrum.com

Jack in the Box artwork depicting the constellation created by ISR.

To celebrate May the Fourth Be With You and National Space Day, fast food restaurant Jack in the Box is making history with what it’s calling “fast food’s first-ever constellation.” Being a promotional opportunity, the constellation is, of course, in the shape of Jack Box’s unmistakable head. 

Created by David&Goliath, each star of the constellation is named after one of Jack’s signature food items – like the Classic Buttery Jack star in the hat – so that astronomers, astronauts, space nerds and burger lovers can explore the Jack in the Box menu. 

D&G linked up with the International Star Registry (ISR) to claim Jack’s place in the cosmos by naming stars that create a constellation in the shape of his head. Each star in the constellation will be included in ISR’s star catalog with their telescopic coordinates and permanently recorded in their published catalog of stars. 

Jackboxicus Major will be shared on the brand’s social channels, and you can see a Star Wars-inspired preview video by visiting the chain’s Facebook page. 

Image Credit: David&Goliath

Agency: David&Goliath 

Founder & Chairman: David Angelo 

Chief Creative Officer: Bobby Pearce 

Creative Director: Steve Yee 

Creative Director: Robert Cuff 

Creative Director / Head of Social: Sara Buschkamp 

Designer: Ryan Lawrence 

Group Account Director: Dominique Branham 

Management Supervisor: Lindsay Brown 

Director of Digital Production: Peter Bassett 

Senior Digital Producer: Noah Luger 

Digital Producer: Kyle Stein 

Senior Developer: Ben Smith 

Developer: Mariano Echegoyen 

User Experience Design: John Randall 

Digital Designer: Meagan Steinkamp 

Chief Strategic Officer: Wells Davis 

Group Planning Director: Donesh Olyaie 

Senior Social Media Strategist: Natalie Gomez 

Associate Director of Project Management: Genie Lara 

Sr. Project Manager: Amy Chiang 

Project Coordinator: Cassandra Horne 

Executive Director Business Affairs: Rodney Pizarro 

Business Affairs Manager: Yenia Paez 

Associate Business Affairs Manager: Marlon Pineda 

Read more at: https://www.thedrum.com/creative-works/project/davidgoliath-jack-the-box-jackboxicus-major 

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